Privacy Policy

Effective Date: 01-02-2022

At MF Hero Financial Services, we value your trust and are committed to protecting your personal and financial information. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our mutual fund distribution services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, address, contact details (phone number, email), PAN, Aadhaar, and other KYC-related details.

• Financial Information: Bank account details, investment preferences, transaction history, and income-related data.

• Usage Data: Information about your interactions with our website, app, or customer support channels, including cookies, IP address, and device details.

2. How We Use Your Information

The information we collect is used for the following purposes:

• To provide mutual fund distribution services and process your investments.

• To comply with legal and regulatory requirements, including KYC and anti-money laundering obligations.

• To communicate with you about transactions, updates, offers, and service improvements.

• To analyze usage trends and enhance user experience on our platforms.

3. Data Sharing and Disclosure

We do not sell or rent your information to third parties. However, we may share your data with:

• Regulatory Authorities: As required by SEBI, AMFI, or other applicable laws.

• Service Providers: Trusted third parties who assist in processing transactions or maintaining our services (e.g., payment gateways, IT support).

• Business Partners: AMCs (Asset Management Companies) for processing mutual fund investments.

4. Data Protection and Security

We implement robust security measures to safeguard your information, including encryption, secure servers, and regular audits. Despite our best efforts, no method of electronic storage or transmission is entirely secure, and we encourage you to take precautions while sharing sensitive information online.

5. Your Rights

You have the right to:

• Access and review the personal data we hold about you.

• Request corrections or updates to your information.

• Withdraw consent for specific data processing activities, subject to legal obligations.

6. Retention of Information

We retain your data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance user experience and analyze website traffic. You can control cookie settings through your browser preferences.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be communicated via our website or other channels, and the revised policy will take effect on the stated date.

9. Contact Us

For questions or concerns about this Privacy Policy or your data, please contact us.